For Thermacell, we created an integrated advertising campaign aimed at parents looking to make the most of their family's time outdoors. Our campaign focused on the idea that Thermacell helps protect children from bugs, allowing families to enjoy a carefree, bug free summer. Through print, digital, out of home, and social media advertisements, we emphasized peace of mind for parents while showcasing the product's benefits in a warm, family centered way. This project strengthened my skills in audience targeting, copywriting, and developing creative concepts across multiple platforms.